When it comes to video storytelling, don’t make it about your brand. Contrary to what your internal team my think, your audience doesn’t care about you.
What Your Audience Really Cares About
Your audience is preoccupied with:
- Their family
- Their friends
- Their pets
- Their health
- How they’re going to pay the bills
- What they’re going to make for dinner
- If the rain is going to ruin their beach day
Your brand? It’s not on the list.
The Importance of Understanding Your Audience
Don’t fool yourself into thinking that your brand is a priority for them. It isn’t. The real challenge is to understand what they do care about and to connect with them on those points. This is the only way to truly build trust and encourage them to engage with your brand. This is where video storytelling presents a huge opportunity.
Doing Your Homework
To connect with your audience, you need to do your homework. Dive deep into their world and understand their needs, desires, and challenges. This understanding is crucial for creating video content that resonates with them.
Creating Meaningful Content
Before you get started on a video storytelling project, ask yourself, “Why would my audience care about this?” If the answer is, “They wouldn’t,” it’s time to reconsider your approach.
Think about how your content can address their concerns, solve their problems, or make their day a little brighter. The more your content aligns with their interests and needs, the more likely they are to engage with it and, ultimately, with your brand.
Building Trust and Connection
By focusing on what your audience cares about, you’ll be able to create content that not only captures their attention but also builds trust. Over time, this trust can lead to a stronger relationship between your audience and your brand, making them more likely to buy your products or services.
Conclusion
Remember, it’s not about your brand. It’s about your audience. Take the time to understand them, create content that matters to them, and watch how your connection with them grows.
At 515 Productions, we’re in the business of telling your brand’s story in a compelling way. Drop us a line. Or connect with Lynn on LinkedIn.