Finally. The cool, rainy spring is giving way to warmer summer weather. The snow has melted. Flowers are blooming. Trees are full of green leaves, once again. The landscape has changed. Make sure your video changes with it.
Our client, Yess Yoga, is a perfect example. This winter, we shot a video about YY out on a frozen lake in Minnesota. Beautiful images. But not in June. When it is 80 degrees outside, it’s disorienting to watch a video full of snow and ice. So last week, we went back up to the lake and got some fresh, summertime shots. We’re not overhauling the entire video, but simply updating it to fit the appropriate season.
As the saying goes: the devil is in the details. If you disregard details like snow in the summertime, your video will get noticed– for all the wrong reasons. You don’t have to reinvent the wheel to update a video. It doesn’t have to be an expensive or time consuming task. Keep it simple. Keep it current. And don’t forget to find the beauty in the changing seasons.