It is difficult, perhaps even impossible, to measure the direct impact that video has on sales.
AND.
A growing pile of data shows the importance of using video to build demand among light/non-buyers, who are the KEY to growing a brand’s market share.
I’ll let the numbers and studies below speak for themselves. If you need help with video, please drop us a line. We’d be delighted to partner with you, from creative development to distribution recommendations.
From Dr. Grace Kite at Magic Numbers:
From Peter Field, Think Box and IPA:
Entire study can be found here.
From Bill Harvey, Wharton’s Elizabeth Johnson, Michael Platt and FOX EVP Audrey Steele.
Entire report can be found here.
