Our latest Fareway ad campaign hit the airwaves on Superbowl Sunday. It consists of two commercials that tell the story of the blossoming friendship between an elderly woman and her young neighbor. Our goal for the campaign was to reinforce Fareway’s motto– that our community is a family– and illustrate why it’s important to foster those relationships.
The ads star a legend of the Des Moines Playhouse, Ruthanne Silverstein. We were so honored to work with her. We hope you enjoy these ads as much as we enjoyed creating them.
Fareway — Neighbor from 515 Productions on Vimeo.
Fareway — Makeup from 515 Productions on Vimeo.