There’s always the fear that the next up-and-coming trend or gadget is going to replace what already exists. Sure, it happens in some cases. Who uses a typewriter anymore? Or a cassette tape? Or a CD? But unlike the Buggles’ prediction, video did not kill the radio star. You still listen to the radio, right? Maybe not as often as you used to, and perhaps in tandem with other outlets like iTunes and Spotify. But music on the radio certainly isn’t dead. It has just evolved.
The world of video is much the same. It used to be, television was the only outlet for video. You couldn’t watch it anywhere else. Now, thanks to the internet, video is everywhere. On your laptop. On your phone. Some predict the internet is going to kill TV. I disagree. Video will continue to exist on both platforms. But, as we’ve seen in recent years, the uses for video are evolving. And the prospects are only growing. The opportunities for internet and TV videos to work in tandem with each other– to co-exist– are offering some exciting new avenues for advertisers and video production houses.
But don’t take it from me. Here’s an interview with one of the greats in the world in advertising: Dan Wieden, the ad exec who co-founded Wieden+Kennedy and coined the Nike tagline “Just Do It”.