Do you want to create some kick-ass video brand stories, but aren’t sure how to sell the idea to the C-Suite? Here’s a list of reasons why it’s a strategic initiative:
- *Stories are remembered up to 22 times more than facts alone. (Stanford)
- *The Neuroscience of Storytelling (NeuroLeadership Institute)
- *79% of Gen Z want to trust the brands they buy (Edelman)
- *The 6-sec video is out; award-winning storytelling is in (Ad Week)
- *Dove’s Real Beauty campaign: $2.5 to $4 billion in sales in 10 years
- *FOMO: Tribeca X, Cannes Lions
- *Crisis comms is costly: SeaWorld/Blackfish case study (USC)
- *Recruitment and retention
- *Investor/shareholder relations
- *Gov’t/policymaker/regulator relations
- *Activist (climate, animal rights, etc) relations
- *CSR/ESG activations
- *Video = SEO opportunities
Do you want to repurpose content (which is a good idea, BTW), but need to defend that decision?
- *“Rule of 7” – people need to see a message multiple times to remember it.
- *Content teams get sick of seeing their content long before the audience even has a chance to see it, much less remember it.
- *I hate to break it to you, but people aren’t paying nearly as much attention to your social feed as you think they are. No one is going to “dock you points” for repurposing content.
- *How many times have you listened to that same Taylor Swift song on repeat? I rest my case.
Are you feeling pressure to activate a comms channel that you suspect won’t actually generate a ROI?
- *Do the research. Audience market research. Get the data to show where their eyeballs REALLY are vs. where we assume they are. Put in a deck and proactively share out with your team. Keep it on file to readily access when the need arises.