January, 10, 2013
Here’s a couple of crazy statistics: 72 hours of videos are uploaded to YouTube every minute, and a billion pieces of content are shared on Facebook every day. When marketing experts talk about “cutting through the clutter”, this is just how huge that mass of clutter has become. Getting your message out to the masses has never been harder– and at the same time– never been easier. In 2013, we have the luxury of numerous (free) platforms from which to launch a video, but getting that video to rise above the rest takes more than dumb luck. The ad agency, Unruly, recently posted this blog about some strategies for getting your video noticed in 2013. I found it enlightening and wanted to share.