We’re excited and honored to be helping Yess Yoga, in Minneapolis, kick off its first marketing campaign. Founder Lucia Yess decided to take the plunge into the world of small business-ownership this fall. Like most start-ups these days, social media is a major part of the marketing plan. And so is video. The two can make a very powerful combination– if its done correctly. Unfortunately, we’ve seen our share of poorly-produced marketing videos posted all over the web. Bad video can often backfire, and leave potential clients with a bad impression of a business.
Lucia knows its critical to make a good first impression on potential clients who are looking for a yoga instructor that they can connect with. She has a calming presence, makes beginners feel at ease, and genuinely enjoys the practice of yoga — all highly sought-after traits for a yoga instructor. Thanks to video, she can introduce herself and her brand to potentially thousands of online clients looking for those qualities in a yoga instructor. But if the video is poorly lit, or the sound is tinny, no one is going to pay attention to Lucia’s soothing voice. They’re going to get irritated, click out of it and move on to the next thing. And what’s worse, it’ll leave people with the impression that Yess Yoga is inferior in quality. High-quality video, on the other hand, sets her apart from the competition, shows potential clients that her business has high standards, and makes them feel confident that her product must be high-quality, too.
Keeping up with the high amounts of video posts necessary to be effective on social media may seem daunting and cost prohibitive. But it doesn’t have to be. A little planning and prioritizing can pay off big time. Quality doesn’t have to take a backseat to quantity. Just ask Lucia. In one day of shooting, she’ll have 52 cinema-quality videos– one for each week of the year– ready to post on several different platforms. We’re shooting them next week. To see them for yourself, keep an eye on her facebook page. She’s awesome, by the way.