Fareway – Sunday

We believe the best commercials are the ones that are kept simple and clean. So when Fareway recently approached us about producing a new series of TV ads, we were thrilled that they were willing to take the risk of showing an empty store. The company prides itself on holding families in high regard, and that’s why Fareway stores are closed on Sundays. We instantly gravitated to the idea of capturing different elements of a closed store such as the sounds, dark aisles, and eerie lighting, to drive home the company’s message.